Client :

Make A Smile

When i am tasked with content creation i don’t like to just produce written articles. I will often ask my clients for any data or lists they have that i can turn into something more interesting.

For Make A Smile Lottery i decided to create an infographic that could be used in many different ways. An infographic has many positive attributes:

  • Eye catching
  • Breaks a page of text up very well
  • Is perfect for sharing on social media
  • Provides bitesite content that people can skim and understand
  • can be supplied in PDF, a solid, shareable and not easily editable format
  • Google’s search algorithms favour a wide breadth of content types. An image or a PDF helps SEO

The infographic was made using a mix of knowledge from the client and facts and figures found from the internet.


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