Need a website but don't need much?
- You do most of your business, marketing and interaction on a social media platform.
- Your offering or project is quite simple to explain so doesn’t need reams of text or volumes of images to communicate to the reader.
- You’re trying to keep cost down and may want to extend the site in the future. Smaller website, less work, basic website cost.
- You don’t have the time or inclination to spend money on keeping a large site updated. The bigger a site is, the more it takes to keep it current and relevant.
If one or more of those reasons rings true to you then a “one-pager” or one page website might be the right decision for you. If you think you want a one-pager but the reason isn’t in that list then please drop me a line so i can add it to the list!
A typical one-pager layout
You’ve probably seen plenty of one-pager websites and not even realised it. If one page can give you all you need then it might simply be enough. Look to the right to see an example setup.
The top bar usually has in some basic contact details. If someone hits the website and already knows they want to contact you this bar makes it as easy as possible to click an email address and write a message or tap a phone number to call.
Under the top bar we often use a large hero image or banner. It’s eye catching, on-brand and can have shortcuts to the rest of the page either on it, below it or above it. You could have small buttons or text that transport the user to a contact section on the page or the services area to show off what you do.
Somewhere on the page it makes a nice break to have some simple sentences mentioning the core values that your venture embodies. It’s not good to have big chunks of text all over a page and these values can be short, snappy and memorable. We can accompany them with an icon, photo or drawing to spice up the page.
In order to communicate a more personal touch it’s always recommended to have an About Us section on a one-pager. Condense the history of the venture and include something about the team or owner. Add a photo of the workplace or some smiling faces and we’re there.
Easy to digest.
As we are squeezing everything onto one page we need a quick and easy to digest guide to the services on offer. Some simple boxes with photos related to the services, a punchy one or two word title and a brief description of the service is enough. Down the line we can expand upon these “quick versions” by creating a page per service if needed.
It’s common and natural to find more contact information at the bottom of the page. A map, a contact form, email address, telephone number and physical address are the usual suspects.
The footer is another standard part of a page that people expect to see. Here we can include links to other parts of the page and maybe any accreditations or partner logos.
So what's next?
Nothing, if you don’t need it to be! For some people and ventures a one-pager is all that’s needed now and all that will ever be needed. The website can function as a number of things without any further work.
- It’s a sign of legitimacy. If someone see’s a website attached to your project they instantly view it as more real, more trustworthy.
- It’s one of the quickest and easiest places for people to simply find out more about you. If someone overhears a conversation in a crowd where your venture if mentioned, the first thing they’ll do it google it. If you’ve chosen a unique name, your website should be easy for them to find.
- It stakes your claim. The internet is, in some ways, a limited space. No two people or businesses can share the same domain name. Once you’ve grabbed your domain, your piece of the internet, it’s yours for as long as you want it.