The brief was something that exudes class and minimalism. A one-colour logo is where to start when that is asked. Logos should really only have 1 or 2 “tricks” or “things”, any more and you risk becoming instantly forgettable. In this instance the tricks are the roof and the melded E and I. The font […]
The font here was unfortunately already chosen and printed on business cards. The customer wanted a circular saw image but wanted the design to be very simple.
The winking chef idea came to me as i was simply messing with different shapes for the hat. This design was actually part of a battle to win the contract for the logo design on a site called 99designs. Proud of this logo as it was one of my earlier contracts and was up against […]